OfferLab is a free, collaborative funnel-building platform created by Russell Brunson and the ClickFunnels team. It aims to remove tech headaches so you can focus on growth.
The system uses a passwordless sign-up and a clean dashboard with Home, Sell, Vault, Marketplace, Messages, Insights, and Profile. You connect Stripe in Settings > Payments for instant, automated payouts.
This approach simplifies collaboration between creators and partners. It tracks performance, automates payouts, and supports integrations like ClickFunnels, Shopify, and GoHighLevel.
In minutes you get a single shareable link to present your offer, package delivery for instant access after purchase, and a transaction-based fee model with no monthly cost. That means less manual work and more time to grow your business.
Ready to see how this way can speed your launch and keep momentum?
Key Takeaways
- OfferLab streamlines funnel building and payouts for creators and affiliates.
- Passwordless sign-up and a clear dashboard make setup fast.
- Stripe integration enables instant, automated payouts.
- No monthly fees — the platform uses transaction-based fees.
- Built-in delivery and a single shareable link simplify customer access.
- Works with ClickFunnels, Shopify, and GoHighLevel for flexible workflows.
Why OfferLab Is Your Best Bet to Sell Courses in Today’s AI-Driven Market
In today’s AI-driven market, creators need a compact platform that handles partnerships and payouts with minimal setup.
Russell Brunson’s collaborative commerce vision for creators
This system reflects Russell Brunson’s push for collaboration: let creators create, let affiliates promote, and let the tool handle the rest.
Creators benefit from a single place to list an offer, set commissions, and launch quickly.
How AI-era simplicity and automation remove tech headaches
Automation takes care of tracking, checkout, and revenue splits so you avoid messy integrations and repeated logins.
The platform bundles multiple offers into one checkout, shows analytics like EPC and conversions, and pays via Stripe instantly.
- Works with existing platforms like ClickFunnels, Shopify, and GoHighLevel through simple links.
- Improves perceived value by letting you add upsells and bonuses without extra developers.
What You Need Before You Start
A smooth setup starts with a clear product link, a pricing plan, and a connected payments account.
Prepare the core assets so you can launch fast.
You’ll create a digital product and save a delivery URL (course link, Google Drive file, or membership access). Gather a short title and a one‑line description that explains the main benefit.
Decide on a starter price and a simple pricing strategy. You can refine this once you see conversion data in Insights.
Your account, payouts, and fulfillment
- Create a free account with your name and email and log in with the 6‑digit code.
- Connect Stripe in Settings > Payments so payouts are instant and automated.
- Choose how you’ll deliver the product: hosted course, protected download, or private membership URL.
| Step | What to prepare | Why it matters |
|---|---|---|
| Product assets | Title, short description, delivery link | Customers need instant access after purchase |
| Pricing | Starter price and bonus idea | Sets expectations and conversion potential |
| Payments | Stripe connected, email verified | Ensures instant payouts for creators and affiliates |
Block focused time and list your product inside the Vault so you can turn the asset into an offer quickly. For a step‑by‑step walkthrough, see this OfferLab tutorial.
Set Up OfferLab the Right Way for Seamless Payouts and Tracking
Get into the dashboard fast: sign up with your name and email, then enter the emailed 6‑digit code to log in. This quick first step gets you into the system and ready to configure payments.
Create your free account and connect Stripe for instant commissions
Go to Menu > Settings > Payments and click Connect Stripe. Linking Stripe activates instant automated payouts for you and any partners.
Tour the dashboard: Home, Sell, Vault, Marketplace, Messages, Insights
The left menu shows Home for quick stats, Sell for funnels, Vault and Orders, Marketplace for partners, Messages for collaboration, and Insights for conversion data. Grab your funnel link after you publish and share it in email or social channels.
Configure profile and payments to ensure every sale counts
Confirm your profile details and payout settings so every transaction is routed correctly. With tracking on, the platform records orders for clean reconciliation and automated commission splits.
Build Your First Offer from Scratch inside the Vault
Get started fast by opening Sell > Vault and clicking Create offer. Name the offer, pick Digital for courses, and add your product with its delivery link. This single step turns a file or membership URL into a practical, customer‑facing product.
Use simple pricing so buyers see clear value. Set a default partner commission that attracts collaborators while protecting your margins. After creation, open the Offer Dashboard to edit name, price, product, and publish status.
Fast checklist to finish this step
- Click into Vault and follow the wizard to make an offer quickly.
- Add product details and paste the fulfillment link for instant access.
- Choose clear pricing and set a partner-friendly commission.
- Review the Offer Dashboard to tweak sales page elements and publish.
| Action | Where | Why it matters |
|---|---|---|
| Create offer | Sell > Vault | Packages your product into a shareable offer |
| Add product | Offer Dashboard | Ensures instant fulfillment via delivery link |
| Set pricing & commission | Offer settings | Balances conversion and partner incentives |
You can import products from ClickFunnels or Shopify, or add them from scratch. Once live, this offer becomes the Primary offer when you build your funnel next.
Sell Courses Online Using OfferLab: Build Funnels, Bundle Value, Go Live
Place your main product front and center, then stack value with partner offers and bonuses.
In Sell > Funnels, click Create new funnel. Add your Primary offer and drag it into place. Then browse the Offer Library to pull partner offers as upsells or bonuses.
Set a funnel price, configure profit splits, and let the platform calculate payouts via Stripe. When you click Publish, a unique checkout link is generated instantly.
“Bundle value fast and go live with a single, shareable checkout link.”
Share that link across email, social, and pages. The system processes payment, delivers products, splits profits, and logs orders under Sell > Orders—without manual reconciliation.
- Drag-and-drop simplicity to place your course as Primary.
- Add upsells and partner offers to lift cart value.
- Publish to get one checkout link to share broadly.
- Give customers a smooth checkout and immediate fulfillment.
- Scale with affiliates and partners who can promote your unified link.
Grow Faster with Collaboration: Marketplace, Affiliates, and Multiple Paths to Profit
Tap the Marketplace to find partners who expand your reach. Browse offers, click “Promote this offer” and send a brief request to collab. Once approved, that offer appears in your Offer Library and is ready to add to funnels.
How to pick your path
Choose the role that fits you: Creator, Affiliate, Combo, or Broker. As a Creator you list your offer. As an affiliate you promote others. Combo blends both. Brokers connect partners and earn a share.
Automated splits and instant payouts
The system tracks each sale, applies your commission rules, and triggers instant payouts via Stripe. That removes manual math and keeps collaborators focused on growth.
“Automation for commissions and payouts keeps teams aligned and scaling.”
- Find complementary offers in the marketplace and request to collab quickly.
- Add approved offers into funnels to boost average order value.
- Rely on automated commissions and instant payouts to motivate partners.
| Action | Where | Result |
|---|---|---|
| Request to collab | Marketplace | Approved offers appear in your Offer Library |
| Choose role | Profile / Marketplace | Start as Creator, Affiliate, Combo, or Broker |
| Track and pay | Insights & Payments | Automatic commissions and Stripe payouts |
Optimize for More Sales: Insights, Integrations, and Fees You Should Know
Actionable analytics let you find winners, fix leaks, and multiply partner revenue. Use the Insights panel to watch EPC, conversion rate, total orders, and payout status in real time.
Track where customers drop off and decide whether to tweak messaging, test a headline, or add a bonus. Quick changes often lift conversions and overall sales.
Use Insights to track EPC, conversion, orders, and payouts
In Insights you can filter by funnel, offer, or affiliate to spot top performers. That makes it easy to optimize commissions and payouts without guesswork.
Integrate with ClickFunnels, Shopify, and GoHighLevel without heavy tech
Connect existing platforms by embedding delivery links or importing products. Point buttons from HighLevel to the checkout and keep your stack simple.
Understand costs: no monthly fees, 7.5% seller fee, $4.95 ACH for affiliates
There is no monthly subscription. Sellers pay a 7.5% transaction fee and affiliates pay a $4.95 ACH withdrawal fee. Payouts flow via Stripe in real time per your commission rules.
- What to watch: EPC, conversion, and refunds to forecast revenue.
- What to connect: ClickFunnels, Shopify, and GoHighLevel links for seamless checks.
- What to plan: Fees and commission splits so margins stay healthy as sales scale.
“OfferLab is the newest, best way to build, grow, and earn — optimize your results and know your costs.”
Conclusion
When your funnel is live, one shared link can manage payments, partner splits, and instant access.
Your workflow is clear: create an offer in the Vault, connect Stripe for instant payouts, add partner offers, then publish a single checkout link. This handles checkout, fulfillment, tracking, commissions, and payouts so you focus on growth.
Know the costs: a 7.5% transaction fee applies to sellers and a $4.95 ACH fee applies to affiliates. Integrations with ClickFunnels, Shopify, and GoHighLevel keep setup light and fast.
Ready to move forward? Join the platform built by Russell Brunson and the ClickFunnels team to simplify collaboration and scale your funnels. Get started now: https://cutt.ly/JoinOfferLab.