Your Guide to How to Sell Services Online Using OfferLab

Could one platform really remove the tech headaches that hold your offers back?

OfferLab is a collaborative commerce platform built to automate partnership tech like tracking, payouts, and unified checkout. It was shaped with influence from russell brunson and aims to give creators a simple way to stack offers, split revenue, and share instant checkout links.

You’ll learn how this system fits alongside ClickFunnels, Shopify, WooCommerce, and other tools without a full rebuild. The drag-and-drop funnel builder and passwordless login let you publish a single checkout that customers trust.

Follow along and you’ll map your offer into a product, connect payouts via Stripe, find partners, and launch funnels that start earning. For a step-by-step deep dive, see the practical tutorial at OfferLab tutorial.

Key Takeaways

  • OfferLab streamlines partnership tech so you can focus on creation and conversion.
  • It works with major tools and needs no complex rebuild of your site.
  • Built-in revenue splitting and instant checkouts speed up buyer flow.
  • Multiple monetization paths let you match strategy to goals.
  • Practical steps cover sign up, payouts, funnel build, launch, and optimization.

Why OfferLab is your fastest path to selling services online today

Built for collaboration, this platform automates revenue splits, tracking, and delivery so creators move from idea to income fast.

OfferLab designed the system to remove partnership headaches. It handles tracking, instant revenue splits, and product delivery so your collaborations are plug-and-play.

The platform complements ClickFunnels, Shopify, WooCommerce, and other stacks. That means you keep your current marketing momentum without costly rebuilds.

  • Unified checkout bundles multiple offers into one purchase and raises average order value.
  • Marketplace tools help you find partners, align commissions, and launch joint funnels.
  • Free to join with transaction-based fees so users pay only when revenue happens.
FeatureBenefitWho it helps
Automated splitsInstant payouts, fewer disputesCreators and partners
Unified checkoutOne transaction for bundled offersBuyers and funnel builders
MarketplaceFind complementary partners quicklyAffiliates and product owners

Getting started: Create your free OfferLab account and connect payouts

Begin with a quick signup and one essential payment step that unlocks instant revenue.

Start your free join by entering your name and email. You’ll receive a 6‑digit email code for passwordless access. Enter that code and you land on your Home dashboard.

Your dashboard gives fast access to Sell, Marketplace, Messages, Insights, and Profile. These sections provide the core tools you’ll use as a user on the platform.

Sign up flow: passwordless login, email code, and your Home dashboard

The sign up step is simple and secure. Confirm your email, use the code, and you have immediate access to funnel and order features.

Set up payouts with Stripe so you can get paid instantly

Open Menu (bottom-left) > Settings > Payments, then Connect Stripe and follow the prompts. Once Stripe is linked, payouts are instant after each sale.

  • Complete the payments step so you can get paid the moment a sale processes.
  • No monthly bill: you’ll access essential tools and only pay transaction fees when a sale occurs.
  • Share this same setup with team members so everyone receives payouts correctly.

Map your service into a compelling Offer and Product inside the Vault

Turn an idea into a clear purchase pack that customers can buy and access instantly.

Create an Offer in Sell > Vault > Create offer. In the wizard name the offer, choose Digital, add a product and paste the Delivery URL. Set simple pricing (try $47) and Create Offer.

Offer vs. product: delivery URLs and pricing

The offer is the package customers see. The product is the deliverable linked by a secure URL.

Keep pricing simple. A single, clean number reduces friction and raises conversions.

Naming, positioning, and simple pricing that converts

Use strong naming that clarifies the outcome. Short titles and benefit-focused copy improve clicks and conversions.

The Offer Dashboard becomes your control center for name, products, pricing, default commissions, status, and sales page edits.

Importing products from ClickFunnels, Shopify, and more

If assets exist elsewhere, speed setup by importing under Sell > Vault > Your products > Add product.

“Treat the Offer as the promise and the product as the delivery mechanism.”

  • One deliverable product with a Delivery URL ensures instant access after purchase.
  • Store course areas, membership links, or Google Drive URLs as the product delivery point.
  • Set a default commission to attract affiliate marketers in the marketplace.

how to sell services online using OfferLab

Make collaboration your growth engine by coordinating funnels, Marketplace finds, and inbox outreach from one dashboard.

Navigate core areas in Sell for Funnels, Vault, and Orders. Use Marketplace to discover offers and partners. Then keep conversations in Messages so nothing falls through the cracks.

Use Sell, Marketplace, and Messages to drive collaboration

Open Sell to manage Vault items and funnels. Publish an offer, check Orders, and watch tracking update as traffic converts.

Browse Marketplace to find affiliate partners who match your niche. Use Messages for outreach and quick negotiation without leaving the platform.

Set default commissions that attract affiliate marketers

Set a clear default commission in the Offer Dashboard so affiliates see the upside immediately. Competitive commissions spark early interest and speed recruiting.

  • Publish an offer with a compelling commission that invites promotion.
  • Use Messages to answer questions fast and move partners from interest to action.
  • Monitor tracking in Orders and Insights to spot which affiliates drive the most sales and revenue.
  • Fine-tune commissions as data accumulates so affiliate appeal and profitability stay balanced.
ActionWhereOutcome
Manage funnels and productsSell (Vault & Funnels)Faster publishing, clear offers
Find partnersMarketplaceRelevant affiliates and promotions
Coordinate outreachMessagesQuicker agreements and fewer errors
Track performanceOrders & InsightsBetter marketing and revenue decisions

Find the right partners in the Marketplace and start collaborations

Use the Marketplace as your matchmaker for partnerships that boost conversions and trust.

Browse Marketplace and pick an offer that complements your work. Click “Promote this offer” and send a friendly Request to collab that outlines your audience, positioning, and a proposed commission or split.

Discover complementary creators and send a “Request to collab”

Search by niche, price point, or audience fit. Look for offers that add clear value—bonuses, prerequisites, or logical next steps your customers want.

When you request collaboration, keep the message short. Say who you are, what your audience needs, and the commission you propose.

Approval, communication, and aligning on value and profit split

Once approved, move the conversation into Messages. Use that thread to agree on positioning, delivery order, and the exact commission structure.

  • Choose partners with matching fulfillment quality for a consistent buyer experience.
  • Confirm who owns sales messaging and who handles support after purchase.
  • Set measurable goals—clicks, conversions, and timing—so expectations are clear.
  • Keep negotiations simple; the platform automates tracking and splits once you finalize terms.
StepActionResult
FindBrowse Marketplace for complementary offersRelevant partner matches
RequestClick “Promote this offer” and send Request to collabFast approval workflow
AlignUse Messages to set commission and delivery sequencingSmooth launch and automated payouts

Tip: Start with a single strong collaboration, measure results, then scale by adding more creators and offers. If you want to join quickly, get started at https://cutt.ly/JoinOfferLab.

Build your sales funnel: stack offers and publish a unified checkout

Use the drag-and-drop funnel builder to shape a clear path from first click to completed purchase.

funnel builder

Drag-n-drop funnel builder: primary offer, upsells, and bundles

Open Sell > Funnels and create a new funnel. Pick a primary offer and then add partner offers from your Offer Library.

Slot those offers as upsells, downsells, or bundles. This stacking raises average order value while keeping the flow simple for buyers.

Set funnel price, commission split, and publish your checkout link

Define the funnel price and assign a clear commission split (for example, 50/50). The platform automates payouts for every sale.

Click Publish and copy the generated checkout link. That single URL manages payment, tracking, and delivery for the entire funnel.

Share the link across your website, email, and social funnels

Replace scattered checkout buttons with your unified link. Paste it into launch emails, pinned posts, and your highest-traffic pages.

Iterate fast: test offer order, upsell placement, and bundle pricing to find the highest converting funnel setup.

“Publish once, share everywhere — one checkout link powers consistent payment and fulfillment across channels.”

  • Builder tools let you visualize the funnel and reorder offers with drag-and-drop ease.
  • Pull partner offers from the library to create complete solutions that buyers want.
  • Publish, copy the checkout link, and use it across site CTAs, emails, and social posts for quick access and conversion.
StepWhereKey actionResult
Create funnelSell > FunnelsSet primary offer and structureClear buyer path
Add partnersOffer LibrarySlot upsells, downsells, bundlesHigher average order value
Publish linkFunnels (Publish)Define price and commission, copy URLUnified checkout and automated payouts

Tip: Keep your tech stack intact—swap in the unified checkout link and centralize payments without rebuilding pages.

Launch, track, and optimize: Orders, Insights, and automated fulfillment

Go live with confidence: payment processing, delivery, and splits happen without manual steps.

After a sale, the platform processes payment, sends each product’s Delivery URL automatically, and splits revenue instantly to connected Stripe accounts. Orders appear under Sell > Orders for quick validation of the purchase flow.

Automated revenue splitting, product delivery, and order tracking

The system removes manual payouts and spreadsheet work. Commissions land in partners’ accounts right after each sale, so disputes drop and cash flow improves.

Use Insights analytics to improve conversions and average order value

Open Insights to review conversion rates, AOV, and partner performance. Use that data to tweak pricing, reorder upsells, and refine messaging for a better customer experience.

“Automation lets you focus on marketing while the platform handles payouts, delivery, and order logs.”

  • Go live and let the platform automate revenue splitting and payouts.
  • Customers receive instant delivery links for every product in a bundle.
  • Check Orders, then use Insights to monitor sales and partner ROI.
  • Run weekly tests, then scale the variants that raise revenue per sale.
AreaWhat to checkOutcome
OrdersVerify purchase, delivery links, refund statusClean fulfillment and fewer support tickets
InsightsConversion rate, AOV, partner metricsData-driven pricing and funnel changes
PayoutsConfirm commissions hit Stripe accountsTransparent partner payments and trust

Tip: Prioritize fast delivery and clear access instructions. The right mix of tracking and simple tech frees you to focus on improving sales and long-term revenue. For fast onboarding, see https://cutt.ly/JoinOfferLab.

Monetization paths: affiliate, offer owner, combo strategy, and broker

Choose a monetization route that fits your audience, then scale with partnerships and funnels.

affiliate marketing

Affiliate marketing gives you a fast way to earn commissions by promoting proven offers. Pick top-performing listings, drop them into a custom funnel, and start earning without building new products.

Offer owner play

List your own offer and let affiliates act as a free salesforce. That expands reach, increases order flow, and converts cold traffic into paying customers.

Combo strategy

Pair others’ front-end offers with your back-end work. Use bundles to move buyers from low-cost entries into higher-ticket engagements.

Broker angle

Bring creators and affiliates onto the platform and earn second-tier rewards. Tiers like Silver (0.65%) and Gold (2%) pay on ongoing transactions and build lifetime revenue.

“Balance immediate money with royalty paths for long-term revenue growth.”

  • Choose one way first, then layer extra paths as your marketing matures.
  • When promoting offers from different creators, bundle for unique value that stands out.
  • Set fair commissions (1%–100%) and scale with proven traffic campaigns.
PathMain actionPrimary benefit
Affiliate marketingPromote other offersFast payouts without product build
Offer ownerList your offerFree salesforce and expanded reach
Combo strategyBundle front-end + back-endHigher ticket conversions
BrokerInvite creatorsSecond-tier rewards and lifetime revenue

Tip: This platform is a top place to build multiple income streams—learn more at https://cutt.ly/JoinOfferLab.

Optional accelerator: OfferLab Certification for higher commissions and speed

Investing in a targeted program unlocks premium commission tiers and a clear playbook for rapid growth.

What you get: a single, action-focused course priced at $497 that includes 17 playbooks and live training sessions with russell brunson. It grants immediate access to the highest broker commission tier (example: 1.5% forever on referrals) so you skip normal volume requirements.

Core benefits and content

The course bundles playbooks on affiliate marketing, offer creation, strategic partnerships, and brokering. You’ll also get templates, scripts, and platform-agnostic tactics that shorten implementation time.

Core financial upside: instant commission tier unlock that accelerates earnings from day one for serious affiliates, creators, agencies, and brokers.

Who should consider certification and who can stay free

If you value speed, clarity, and immediate maximum earning potential, the certification is a smart way to scale fast. Serious users with networks often recoup the fee quickly via upgraded commissions.

If you’re experimenting or budget-conscious, you can remain on the free plan and grow organically. The platform still provides core tools for funnels, marketplace matches, and payouts.

“Certification is a fast lane — but the free path still gets you traction if you prefer steady growth.”

  • Targets serious entrepreneurs seeking instant commission access.
  • Course materials apply across your existing marketing stack.
  • Learn more at https://cutt.ly/JoinOfferLab.

Pricing, fees, integrations, and tech stack alignment

Understanding fees and tech links helps you keep revenue high and friction low.

Free to join: the offerlab platform charges only transaction-based pricing. Per sale the platform deducts 7.5% plus a 3.5% merchant fee. The system also calculates and collects sales tax where applicable, which reduces your compliance work.

U.S. payouts and international withdrawal details

U.S. affiliates see a flat $4.95 withdrawal fee per payout. Non-U.S. withdrawals carry a small fixed fee plus a 1.25–2.25% FX percentage and must meet minimums that cover those costs.

Integrations with your existing tools

The platform plugs into ClickFunnels, Shopify, GoHighLevel, WooCommerce, Systeme.io, and Kajabi. That means you keep current products and funnels and route buttons directly to a single unified checkout link.

  • There’s no monthly subscription—fees apply only when you earn revenue.
  • Automated tax handling and merchant fees (7.5% + 3.5%) simplify reporting.
  • Map products and access once, then reuse across funnels and builders.
  • Keep your funnel builder or use the platform’s builder—either way payouts and fulfillment remain automated.
AreaKey detailWhy it matters
Pricing & fees7.5% + 3.5% merchant; no monthlyPredictable, revenue-based costs
PayoutsUS $4.95 flat; non-US fixed + FX%Clear withdrawal expectations
IntegrationsClickFunnels, Shopify, GoHighLevel, WooCommerce, Systeme.io, KajabiFits your existing tech and tools

“Plug in one checkout link and keep your current stack running while the platform handles payouts and delivery.”

Conclusion

With automation handling payouts and delivery, your focus shifts back to offers and growth.

Use OfferLab as a platform that unifies collaboration, tracking, and checkout so you can refine your offer and marketing experience. Short testing cycles help you learn fast and improve conversion over time.

Many users report a smoother experience when they build clear funnels and recruit one partner at a time. Keep offers simple, measure with Insights, and let the system handle payouts and splits.

Ready for the next step? Make a free join, connect payouts, publish a bundled checkout, and start driving traffic. For a practical walkthrough, see the practical tutorial. Join OfferLab today and turn collaborative strategy into steady revenue.

FAQ

What is OfferLab and how will it help your business?

OfferLab is a free platform that connects creators, service providers, and affiliate marketers. You map your service into an offer or product, build funnels, and tap an active marketplace so partners can promote your work. It streamlines checkout, payouts, and tracking so you can focus on revenue and relationships.

How do you create an account and get paid?

Sign up with passwordless login using an email code and arrive at your Home dashboard. Connect Stripe in the payouts section so earnings flow to your bank. The setup is quick, and payouts follow U.S. payout rules and transaction fee schedules.

What’s the difference between an Offer and a Product in the Vault?

A Product represents the deliverable — files, URLs, or services — while an Offer packages pricing, delivery details, and funnels. Use delivery URLs for access, set pricing that converts, and link products into offers for clear customer experience and tracking.

Can you import existing items from other platforms?

Yes. OfferLab supports imports from ClickFunnels, Shopify, and other builders so you keep your current assets. You can plug in the OfferLab checkout or rebuild quick funnels with the drag-and-drop builder.

Where do you set commissions for affiliates?

In the Sell section you set default commission rates that attract affiliate marketers. You control splits per offer or funnel, and automated revenue splitting handles payouts after each sale.

How do you find partners and start collaborations?

Use the Marketplace to discover complementary creators. Send a “Request to collab,” agree on terms, and align on value and profit split. Messages keeps communication and approvals in one place so deals move fast.

What does the funnel builder let you create?

The funnel builder lets you stack a primary offer, upsells, and bundles in a unified checkout. Set funnel price and commission splits, publish a checkout link, and share it across your site, email, and social channels.

How does OfferLab handle fulfillment and tracking?

Orders trigger automated delivery and revenue splitting. The platform tracks sales, conversions, and average order value. Insights analytics show what converts so you can optimize pages and offers.

Which monetization routes are available on the platform?

You can act as an affiliate promoting top offers, list your services as an offer owner to get a free salesforce, use a combo strategy to grow back-end services, or operate as a broker with referral and lifetime rewards.

What is OfferLab Certification and who benefits?

Certification is an optional accelerator with playbooks, live training, and immediate commission-tier unlocks. It’s ideal if you want faster growth and higher commission access; you can still grow organically on the free plan.

What are fees and which integrations are supported?

Joining is free; platform revenue comes from transaction-based fees. OfferLab integrates with ClickFunnels, Shopify, GoHighLevel, WooCommerce, and Kajabi so you can keep your existing tech stack and add the checkout or marketplace layer.

How does affiliate marketing work here for promoters?

Affiliates pick offers in the Marketplace, promote published checkout links, and earn commissions on sales. You get tracking, automated payouts, and an easy way to scale through partner promotion.

Can you keep your current website and funnel builder?

Yes. Keep your site and funnel tools and plug in the OfferLab checkout or import products. That preserves branding and conversion paths while adding marketplace reach and affiliate tools.

What support and tools are available for optimizing conversions?

You get a funnel builder, checkout customization, Insights analytics, and playbooks if you enroll in certification. These tools help raise conversion rates and average order value through testing and partner feedback.

How are payouts split when multiple creators participate in a sale?

You define commission splits within the funnel or offer. The platform automates revenue splitting at checkout and routes payouts to each connected Stripe account per the agreed percentages.