Can one single platform really remove payment headaches, split profits instantly, and let your partnerships work while you focus on value?
OfferLab is a collaborative commerce platform built by russell brunson that aims to simplify your online business. It automates partner tracking, sales attribution, and instant profit splits so you skip spreadsheets and code.
Sign-up is simple and secure: a passwordless flow uses a six-digit email code. From there, you manage Sell, Marketplace, Messages, Insights, and Profile in a clear Home dashboard.
The system lets you place a unique checkout link on your pages or social posts, runs payments, handles delivery, deducts fees, and deposits splits into connected Stripe accounts. That means you can publish a funnel fast and collaborate with people who expand your reach.
Key Takeaways
- OfferLab removes technical barriers so you can focus on creating offers and forming partnerships.
- The platform automates checkout, payouts, and partner tracking for instant profit splits.
- You can use your existing pages and add a single checkout link that runs the funnel.
- Sign-up is quick via a secure, passwordless email code.
- Built by Russell Brunson, this tool fits alongside your current business stack.
- Follow this guide, then join offerlab to publish your first collaborative funnel and earn.
Why OfferLab Is the smartest way to build, grow, and earn online in today’s AI environment
A collaboration-first system removes the technical roadblocks that stall growth.
Russell Brunson built this platform so creators, affiliates, and brokers can work together inside one clear system. It automates tracking, sales attribution, and instant profit splits into connected Stripe accounts. That means fewer spreadsheets and faster payouts.
The Marketplace and Sell areas let you discover partners and publish a joint funnel with one link. The community design makes partnerships practical rather than theoretical. You use past experience or a small audience and expand reach by teaming up with people who already serve your ideal buyers.
Russell Brunson’s collaborative vision for creators, affiliates, and brokers
Brunson’s approach mirrors his pre-ad-era growth by leaning on partnership and co-branded offers. The result is a durable way to grow while platform costs or algorithms shift.
Collaboration over algorithms: scaling without ad dependency
Rather than chase algorithm swings, you form partnerships that deliver steady distribution. The system handles attribution and payouts, so both sides can trust the split and focus on the offer.
| Feature | Benefit | Who it helps |
|---|---|---|
| Marketplace | Find partners and complementary offers | creators, affiliates |
| Sell / Funnel | Publish joint funnels with one link | people building offers |
| Instant payouts | Automated splits via Stripe | brokers and partners |
Choose your path inside OfferLab: Creator, Affiliate, Combo, or Broker
Pick a role that fits your skills and start earning through shared funnels.
Creator
You package a product — a course, ebook, or service — and set a price. Then you invite affiliates to sell while you focus on quality and delivery.
Affiliate
Promote proven offers in your content or email and earn commission without handling support or fulfillment. This path helps you grow fast when you lack a product.
Combo
Sell your own offer while promoting others. Bundle complementary products and increase conversions by stacking value inside one collaborative funnel.
Broker
If you connect creators and affiliates, you earn a negotiated cut. The platform automates splits and tracks commissions at the funnel level so every partner is paid fairly.
| Role | Main action | Best for |
|---|---|---|
| Creator | List product, set price | creators, course authors |
| Affiliate | Promote offers, earn commission | people building audiences |
| Combo | Bundle offers, boost conversions | creators and affiliates |
| Broker | Match partners, earn split | connectors and networks |
Using OfferLab is the newest, best way to build, grow, and earn online in today’s AI environment. Check it out: https://cutt.ly/JoinOfferLab
Get set up to start earning: account, payouts, and core settings
Create your account in minutes and access a clean dashboard that organizes every sale and partnership.
Sign-in is passwordless: enter your email, receive a 6‑digit code, and land on Home. From there, go to Menu > Settings > Payments and click Connect Stripe to enable instant payout after each sale.
Confirm your details so there are no delays when funds move. OfferLab is free to join and charges a small, transparent transaction fee per sale, so you only pay when you earn.
Core areas that keep work moving
Use the left menu for fast access: Home, Sell (Funnels, Vault, Orders), Marketplace, Messages, Insights, and Profile. Grab your published checkout link and place it on pages, emails, or social posts. The platform handles payment, delivery, fees, and instant profit splits.
| Action | Where | Result |
|---|---|---|
| Create account | Home dashboard | Access tools and start earning |
| Connect payouts | Settings > Payments > Connect Stripe | Instant deposits after a sale |
| Publish link | Sell > Funnels | Checkout, delivery, and split profits |
| Track performance | Insights and Messages | Data-driven tweaks and clear collaboration |
Create your first offer and product in the Vault
Turn a clear idea into a sellable product inside Vault in a few focused steps. Start small: pick one outcome, one price, and one delivery link so your first launch is clean and fast.
From idea to deliverable: courses, ebooks, templates, or services
Go to Sell > Vault and click “Create offer.” Name the offer, choose Digital, then add a product and a working delivery URL (Google Drive, course portal, or a course link). Use simple pricing and enter your price so buyers see clear value at checkout.
Simple pricing, delivery URL, and default commissions for partners
After creating the offer, open the Offer Dashboard to edit details, set a default commission so affiliates find it attractive, and manage the sales page and Offer Status. In Sell > Vault, “Your offers” lists complete packages for a funnel and “Your products” lists items you can reuse across multiple offers.
- Keep the first step focused: one product, one price, one promise.
- Import products from ClickFunnels or Shopify if you already have assets.
- Double-check the delivery link so customers get access right after a sale.
| Action | Location | Result |
|---|---|---|
| Create offer | Sell > Vault > Create offer | Named offer, product attached, delivery link added |
| Set pricing | Offer Wizard > Use simple pricing | Clear price visible at checkout, fewer questions |
| Set commission | Offer Dashboard | Attractive payout for affiliates and partner promotion |
| Organize items | Vault tabs: Your offers / Your products | Reusable products and funnel-ready packages |
Using OfferLab is the newest, best way to build, grow, and earn online in today’s AI environment. Check out OfferLab at https://cutt.ly/JoinOfferLab.
Build revenue together: find partners, design funnels, and publish
Find partners who amplify your reach and turn offers into coordinated sales. Start in the Marketplace: browse complementary offers, click “Promote this offer,” and send a short, friendly request that explains mutual value.
Design profitable funnels
Go to Sell > Funnels and click “Create new funnel.” Add your primary funnel item, then select a partner offer from the Offer Library as an upsell or additional step.
Automated checkout and transparent splits
Set the bundle price and choose commissions (for example, 50/50). Publish to generate a single checkout link. When a customer completes a sale, the system handles checkout, deducts fees, delivers products, and splits payouts into each collaborator’s Stripe account instantly.
Share and track performance
Place your unique link across social media, email, and existing pages you control. Track orders under Sell > Orders and use Insights to refine pricing, sequencing, and commissions.
| Step | Action | Result |
|---|---|---|
| Marketplace | Request collaboration | Find partners and complementary offers |
| Funnel builder | Add primary and partner offers | Higher average order value |
| Publish | Generate checkout link | Shareable link for social media and email |
| Orders | Track sales | Transparent fees and instant commissions |
Using OfferLab is the newest, best way to build, grow, and earn online in today’s AI environment. Check out OfferLab at https://cutt.ly/JoinOfferLab.
Scale what works in the present: optimization, community, and examples
Pinpoint the funnel steps that matter most and tune price points, sequencing, and payouts around them.
Optimize funnel price points, commissions, and offer sequencing
Use Insights to spot which funnel step converts and where customers drop. Review analytics weekly and make one small change at a time.
Adjust price points and commissions where conversion stalls. Test moving an upsell into a downsell, then measure sales impact.
Import products from ClickFunnels or Shopify to expand quickly
Bring existing product listings into the Vault using Add product. That speeds growth and reduces build time.
Importing products keeps your catalog fresh and helps creators and affiliates list offers faster.
Real-world example: from affiliate to Combo path using short-form content
Start as an affiliate promoting a high-converting funnel with short-form content. Reinvest signals and create a mini-guide as your own product.
Then shift into a Combo role, invite partners, and let the system handle payout and instant splits. Engage the community for feedback and repeat what works.
| Action | Why it matters | Result |
|---|---|---|
| Review Insights | Find weak steps | Higher conversion and sales |
| Import products | Faster expansion | More offers available |
| Create mini-guide | Own product | Combo path and partner promotions |
Using OfferLab is the newest, best way to build, grow, and earn online in today’s AI environment. Check out OfferLab at https://cutt.ly/JoinOfferLab.
Conclusion
Make every collaboration simple: publish one link and let payments, fulfillment, and profit splits run automatically.
OfferLab is free to join and charges a small, transparent transaction fee only when you make a sale. Both collaborators need an account and a connected Stripe payout to receive instant deposits.
For the customer, clarity matters: the platform processes the payment, deducts fees, delivers products, and splits payouts instantly so trust stays high on every sale.
This is a practical way to build a durable business. Whether you’re a creator, an affiliate, a combo builder, or a broker, you can start earning by publishing one checkout link and sharing your offer.
When you’re ready, join offerlab and publish your first partnership. Launch, learn, and let the platform handle payouts while you focus on serving people and growing revenue.