Can a single platform change the way you sell what you know, and make collaborations painless?
OfferLab is a collaborative commerce platform built by Russell Brunson that automates partnerships, payouts, and delivery so creators can focus on value. You sign up fast, connect Stripe, and land on a clean dashboard where Home, Sell, Marketplace, Messages, Insights, and Profile keep everything in one place.
The Sell > Vault flow lets you create an Offer and its Product, add a delivery URL, and set simple pricing. In the Marketplace, you request collaborations and stack offers into a single checkout link that boosts perceived value and average order size.
You save time, avoid messy integrations, and keep your current marketing stack intact. This path helps people launch a modern digital business and measure results in Insights while payouts split instantly.
Key Takeaways
- Set up a free account and connect Stripe for instant payouts.
- Create an Offer and Product with a delivery URL for instant delivery.
- Use the Marketplace to collaborate with other creators and raise value.
- Bundle offers into one checkout link for simpler marketing and better conversions.
- Track performance in Insights and let the platform handle payouts and splits.
Why OfferLab is the fastest way to turn your expertise into revenue in today’s AI-driven market
Speed matters in the creator economy. In an AI-driven market, this platform turns your knowledge into a fast, saleable product without heavy tech work. You keep focus on messaging while the system handles the messy parts.
Russell Brunson’s vision for collaborative funnels and creator-led growth
Russell Brunson imagined a creator-first platform where everyday users build collaborative funnels without dev teams. The Marketplace helps creators find partners and assemble stacked offers that increase perceived value and average order size.
How the platform removes tech headaches, tracking, and payouts
The system automates sales attribution, commission splits, and Stripe payouts so you avoid cobbling plugins for tracking. Each collaborative funnel generates a single checkout link and handles delivery for every item bundled.
“OfferLab was designed to eliminate the technical headaches of partnerships by automating sales tracking and revenue splits.”
- Creator-first design that speeds launches and raises value.
- Automated tracking and instant Stripe payouts to partners.
- Single checkout link per funnel keeps your marketing simple.
| Feature | Benefit | Impact on users |
|---|---|---|
| Marketplace | Find complementary creators | Faster partnerships and growth |
| Collaborative funnels | One checkout link for many items | Higher conversions, clearer value |
| Automated payouts | Stripe-based instant splits | Less reconciliation, more trust |
Bottom line: You save time and run a leaner business while the platform manages the tech, tracking, and paying partners in real time. For a fast start, check the platform and see how offerlab works for creators ready to scale value.
What you need before you begin: account, product idea, and payout setup
Get the basics done so your first sale is smooth and fast.
Create your free account using a passwordless sign-in. Enter your email, grab the 6-digit code, and land on the Home dashboard in minutes.
Prepare product details. Have a clear name, a delivery link (Google Drive, course area, or download page), and simple pricing. Keep one product per listing so partners can evaluate offers quickly.
Connect Stripe in Settings > Payments. Complete the steps so instant payouts and commission routing occur the moment a sale processes.
- Learn the core tools on the left: Sell, Marketplace, Messages, Insights, Profile.
- Join free; a small transaction fee applies per sale.
- Gather images, short copy, and benefits before you list.
| Item | Where | Why it matters |
|---|---|---|
| Account | Passwordless sign-in | Fast access and secure workflow |
| Product details | Delivery link & pricing | Easy buy flow for users and partners |
| Stripe | Settings > Payments | Instant payout routing on sale |
“Using OfferLab is the newest, best way to build, grow, and earn online in today’s AI environment.”
How to package expertise with OfferLab: from idea to offer in your Vault
Turn a clear idea into a live offer in a few guided steps.
Begin at Sell > Vault and click Create offer. Name the offer, choose Digital, then add a product with a Product Name and Delivery URL. Select Use simple pricing and enter your price so buyers can decide fast.
After creation, the Offer Dashboard lets you edit details and set a default commission for partners. Monitor status labels like Draft or Published before you share any links.
Create your Offer and Product: naming, delivery URL, and simple pricing
Keep names short and benefit-driven. One clear delivery URL means instant access for customers and fewer support requests.
Set baseline commission and value positioning for affiliates
Choose a baseline commission that attracts promoters while protecting your margins. Use crisp benefit statements so creators see the value quickly.
Organize Your Vault: Your offers vs. Your products
In Vault, “Your offers” holds sellable bundles; “Your products” lists the underlying deliverables. Import from ClickFunnels or Shopify to save time and centralize assets.
“Publish only when everything looks great — it keeps your funnel clean and your partners confident.”
- Create clear offers with single-product delivery links.
- Use simple pricing for faster checkouts.
- Set fair commissions and publish when ready.
Collaborate to grow: find partners in the Marketplace and stack irresistible offers
Discover partners fast and build bundled funnels that sell. Browse the marketplace to find creators whose audiences match yours. Click “Promote this offer” and send a short, friendly Request to collab.
Once approved, partner offers appear in your library. Use the funnel builder to set a primary offer and add partners as upsells, downsells, or bonuses. The builder creates one unified checkout link that routes purchases and handles delivery for each product.
Discover complementary products in the CoLab Library and request access
Search by niche, preview benefits, and request promotion access. Position yourself as a helpful affiliate partner by matching messaging and outcomes.
Use collaborative funnels to bundle value and boost conversions
The stacked funnel raises perceived value and average order value without extra friction. Payouts split automatically per your set commission, so partners and affiliates get paid instantly.
“A unified checkout link makes collaboration simple and professional.”
- Find creators in the marketplace and request collab access.
- Stack complementary offers to raise AOV and conversion.
- Plan primary, upsells, and bonuses so each funnel step is clear for the customer.
Build and launch your funnel: checkout, pricing, and profit splits handled for you
Create a unified sales flow that moves customers from the main offer through upsells and bonuses in one place.
Click Sell > Funnels > Create new funnel. Add your primary offer, then drag partner offers from your library as upsells or bonuses. Set a bundle price and define the commission split (for example, 50/50).
Drag-and-drop your primary offer, upsells, and bonuses
Assemble a clear funnel flow so customers glide through checkout with less decision fatigue. Use concise headlines and proof at each step to increase conversions.
Set bundle price, commissions, and profit split—OfferLab automates payouts
Define pricing that shows value and set commissions so affiliate partners feel rewarded. The platform processes each sale, delivers each product automatically, deducts transaction fees, and deposits partner payouts into their connected Stripe accounts.
Publish and share your unified checkout link across email, social, and pages
Publish once to generate a single checkout link you can place in emails, posts, or sales pages. See every order under Sell > Orders and watch transactions and payouts reflect in real time.
“Publish once and let the system handle payments, delivery, and revenue splits.”
- Assemble a primary offer plus complementary steps for smoother checkout.
- Set bundle pricing and clear commission splits so partners convert more.
- Share the unified checkout link across channels and track every sale.
- Rely on the platform’s tools to automate delivery, transactions, and payouts.
- Confirm all accounts are connected to Stripe so earnings route correctly.
Optimize with analytics: tracking sales, earnings, and performance insights
The Insights panel turns raw orders into clear, actionable signals for growth.
Use Insights to watch total earnings, pending and available balances, and in-transit deposits. The dashboard lists commission transactions so you can audit payouts at a glance.
Use Insights to monitor EPC, conversion, payouts, and commissions
Filter by date ranges and compare launch windows versus evergreen periods. You’ll spot which sales spikes matter and where traffic yields the best return.
Review commission breakdowns to see which affiliates drive results. Then decide which partners need better positioning or messaging.
Iterate pricing, offer positioning, and partner mix to scale earnings
Test pricing and reorder steps in your funnel to lift conversion while keeping the customer journey smooth. Tighten copy, bonuses, or guarantees where you see drop-off.
“Spend your time on high-leverage changes—the dashboard highlights the biggest opportunities for growth.”
- See sales, earnings, and commission data at a glance.
- Filter dates to compare launches and evergreen periods.
- Refine pricing, partner mix, and offer order for more value.
Fees, integrations, and pro tips to scale your business on the platform
There’s no monthly subscription; the system charges a transparent fee whenever a sale completes.
Free to join and simple to run. The platform uses per-sale fees so you only pay when money comes in. Current guidance notes a 7.5% seller transaction fee. Affiliates face a flat $4.95 ACH withdrawal fee for payouts.
Connect Stripe once and payouts route automatically. That removes manual reconciliation and speeds payout timing for creators and affiliate partners.
Works with your existing tools
The platform plays nicely alongside ClickFunnels, Shopify, and GoHighLevel. Keep your pages and buttons; simply swap the checkout link and the unified checkout handles transactions and delivery.
Creator playbook: pricing, commission, and messaging
Set pricing that shows clear value for people while leaving room for affiliates. Use fair commission splits so partners have real incentive and you keep healthy profit.
Use templates and concise messaging that emphasize outcomes, bonuses, and urgency. Treat fees as the cost of automation and time saved; the extra revenue from partnerships usually offsets the fee burden.
“Connect Stripe, price clearly, and let the system handle payouts so you spend energy on growth.”
- No monthly fee — you pay per sale, keeping risk low.
- Transparent transaction fees and ACH withdrawal details make accounting straightforward.
- Keep ClickFunnels, Shopify, or GoHighLevel in your stack and swap links for checkout.
- Use pricing and commission alignment to motivate affiliates and protect margins.
Conclusion
Conclusion
Wrap up the setup by publishing a collaborative funnel that routes orders, pays partners, and shows results.
You’ve seen how the platform lets you create offers, find partners in the marketplace, and launch unified funnels that deliver products and split revenue automatically. Publish once, share one checkout link, and the system tracks orders and deposits payouts into each account via Stripe.
Focus your energy on marketing, coaching, and building relationships while the platform handles delivery, tracking, and transaction fees. Check Insights for sales and customer data, refine pricing, and invite creators into your next offer to raise value and conversions.
Ready to start? Create an account, list an offer, and publish your first funnel. For a practical walkthrough, see this OfferLab tutorial.