Curious if a single checkout link could change the way you sell? This platform compacts offers, funnels, and partnerships into one simple workflow so you can focus on outreach and content.
OfferLab is a free, collaborative funnel-building platform from Russell Brunson and the ClickFunnels team. It removes technical hurdles like tracking, revenue splits, and payouts, so you launch fast without code or complex integrations.
You sign up with email using a passwordless flow and reach a dashboard that includes Home, Sell, Marketplace, Messages, Insights, and Profile. Prepare product details, pricing, and delivery URL, publish a single checkout link, and start driving targeted traffic that converts.
Creators can package complementary products for higher perceived value, split revenue automatically, and receive instant payouts via Stripe. The result is speed to launch, cleaner funnels, and more predictable sales in today’s AI-driven market.
Key Takeaways
- OfferLab automates partnerships and payouts so you can launch faster.
- One checkout link makes publishing and sharing simple.
- Collaborative funnels let multiple creators boost perceived value.
- No monthly fee; OfferLab charges a small transaction fee per sale.
- The dashboard guides you from idea to live funnel without code.
Why OfferLab is your fastest path to clients in today’s AI-driven market
This platform was designed to remove roadblocks that slow creators down. Built by Russell Brunson’s ClickFunnels team, offerlab designed a system that automates tracking, sales attribution, and revenue splits.
The result: no spreadsheets, no custom code, and instant payouts via Stripe. The dashboard groups Sell (Vault, Funnels), Marketplace, Insights, and Messages so you launch faster.
Because offerlab works out of the box, you skip plugins and manual tracking. That means you spend time polishing your offer and funnel, not wrestling with setup.
Created by Russell Brunson: credibility and vision behind the platform
You benefit from a team known for packing complex sales flows into simple tools. Partners trust the system, and that trust helps you close more deals.
How OfferLab removes tech headaches so you can focus on client acquisition
- Automated tracking and precise order logs remove disputes.
- Revenue splits and payouts run without manual work.
- Familiar concepts—Vault and Funnels—make collaboration feel natural, much like ClickFunnels but optimized for joint offers and products.
What you need before you start (and why it matters)
Before you launch, gather a compact set of assets that make listing and delivery simple.
Core assets: Prepare your product name, short description, and a clear price that matches your positioning. Add a strong thumbnail and a few benefit bullets so your listing stands out to collaborators and buyers.
Pick a reliable delivery link customers access right after purchase. Common options are a Google Drive file, a course page, or a service intake form. Confirm that link works on mobile and doesn’t require extra logins.
Payments and payouts
Connect Stripe under Settings > Payments > Connect Stripe to enable automatic revenue splits and instant payouts. That one step makes every sale trigger a payout so you can get paid without manual transfers.
- Complete passwordless signup by entering your email, grabbing the 6-digit code, and landing in the dashboard.
- Import existing products from ClickFunnels or Shopify if needed; otherwise publish directly into the Vault.
- Double-check legal business name and bank details in Stripe to avoid payout delays.
| Item | Why it matters | Where to add it |
|---|---|---|
| Product title & description | Helps partners judge fit quickly | Vault listing |
| Delivery link | Ensures instant access after purchase | Product settings (fulfillment URL) |
| Thumbnail & proof | Increases conversions and trust | Listing media |
| Stripe connection | Automates splits and payouts | Settings > Payments |
Ready checklist: name, description, price, delivery link, image, Stripe connected, and a baseline commission. With those pieces, OfferLab will let you build a stack in minutes and begin partnering faster on the platform.
how to get clients online using OfferLab
Using OfferLab is the newest, best way to build, grow, and earn online. Start by creating a free account and complete a concise profile so partners see a real person behind each offer.
Set up your free account and profile for trust
Sign up with your name and email. OfferLab sends a login link and a 6-digit code; enter that and land in the dashboard.
Complete your profile: add a photo, real name, and a short bio. This builds trust with collaborators.
Create your first offer in the Vault: products, pricing, and delivery
Go to Sell > Vault and click the Create offer button to start the setup wizard. Choose a type, add at least one product, and paste a clean delivery link customers receive after checkout.
Pick “Use simple pricing” and set your price. From the Offer Dashboard you can edit the name, products, commissions, sales page, and status (Draft or Published).
Publish for discovery: making your offer visible
Return to Sell > Vault to confirm your offer appears under “Your offers” and your assets show in “Your products.”
- Test the published link to confirm fulfillment works.
- Import products from ClickFunnels or Shopify if needed.
- When Published, collaborators can add your offer to a funnel and request partnerships.
Explore https://cutt.ly/JoinOfferLab for a quick tutorial and the next step in launching live offers that sell.
Use OfferLab to build collaborative funnels that attract ready-to-buy clients
Assemble partnered products into a unified funnel that raises perceived value and shortens the buyer journey. You’ll find aligned creators in the Marketplace, request a friendly collab, and then stack those offers inside a single funnel.
Find aligned creators in the Marketplace and request to collab
Browse the CoLab Library in Marketplace and search by keywords. Click “Promote this offer” and submit a clear, polite request to collab.
Review partner terms, confirm commissions, and wait for approval before adding their products to your funnel.
Stack offers in Funnels: main offer, upsells, order bumps, bonuses
Go to Sell > Funnels and click “Create new funnel.” Add your Primary offer first, then pull partner offers from the Offer Library as upsells or bonuses.
Set bundle pricing and add an order bump for higher average order value without complicating checkout.
Commission logic that makes every sale and split automatic
Set transparent commission splits (for example, 50/50) so partners see fair pay. OfferLab processes payments via Stripe and splits revenue instantly.
No spreadsheets, no manual payouts — orders and tracking are logged for clear attribution on every sale.
One checkout link you can promote across platforms
Click Publish to generate a single checkout link. Share it on your site, in email campaigns, and across social platforms so partners can also share the same link.
| Action | Where | Benefit |
|---|---|---|
| Find partners | Marketplace / CoLab Library | Complementary creators expand reach |
| Build funnel | Sell > Funnels | Main offer + upsells boosts AOV |
| Set commissions | Offer settings | Automated splits via Stripe |
| Publish link | Funnels > Publish | One checkout link for all platforms |
Promotion playbook: get traffic, get trust, get paid
Launch short, targeted promo waves that steer warm prospects straight into your funnel link. Start with a compact plan: email, social, and partner pushes that direct attention to one checkout path. Keep messages clear and consistent so partners can repeat them without friction.
Email campaigns that drive clicks
Craft a three-to-seven email sequence that teaches, answers doubts, and nudges a click to your funnel link. Use a soft proof email, a mini case study, and one direct pitch.
Social and creator partnerships
Partner with complementary creators and ask them to share and tag. Align messaging so partners promote the same value story and point straight at your link.
Embed the checkout across platforms
Place your unique checkout link on existing pages built in tools like ClickFunnels, Shopify, or HighLevel. The platform handles sales tracking and splits, so you can focus on promotions.
- Remix short videos, carousels, and email snippets for repeated promotion.
- Schedule waves with bonuses or limited spots to lift urgency.
- Drive early traffic from your warm list, then scale via partners.
- Review sales signals daily and adjust messaging where click-through lags.
Using OfferLab is the smartest way to build, grow, and earn — promote your link and partner with creators to get paid. Start with this short guide: OfferLab deep dive.
Optimize performance with built‑in analytics and tracking
Start with a quick scan of EPC, conversion rate, AOV, and orders to spot early wins.
The Insights dashboard shows earnings, pending vs. available balances, and commission transactions. You’ll see EPC, conversion rate, AOV, orders, and scheduled payouts powered by Stripe.
Watch the dashboard daily, then run a weekly review. Document one change at a time so you can link improvements to specific tests.
Dashboard metrics to watch
- EPC and conversion rate reveal traffic quality.
- AOV and orders show bundle and upsell strength.
- Payouts and commission logs confirm partner payments.
Iterate your funnel
Split-test pricing, headline angles, and upsells. Adjust one element and measure impact across the selected date range beyond the default “Today.”
Performance hygiene
Confirm publish status, partner approvals, and that every product in your stack is visible on mobile. Check both checkout and fulfillment links when numbers dip.
| Metric | Where to check | Action | Why it matters |
|---|---|---|---|
| EPC | Insights > Earnings | Test traffic sources | Shows revenue per click |
| Conversion rate | Funnels > Stats | Split-test pages | Improves sales without more traffic |
| AOV | Orders > Reports | Add upsells/order bumps | Raises revenue per order |
| Publish status | Sell > Vault / Funnels | Verify approvals and links | Prevents lost sales and disputes |
Money mechanics: fees, payouts, and commissions explained
Know exactly what moves from the cart into your bank when a buyer completes checkout. The platform is free to join and removes surprise billing. You pay a 7.5% transaction fee per sale, and affiliates pay a $4.95 flat fee for ACH withdrawals.
Transparent fees and instant revenue splits via Stripe
Every purchase runs through Stripe. When a sale happens, the system deducts transaction fees, processes fulfillment, and deposits each participant’s share instantly. That means payouts land in connected accounts without manual splits or spreadsheets.
Setting fair commissions to attract top collaborators
Set clear commissions that reward partners while keeping your margin healthy. Document commission terms in your product listing so creators see expectations upfront.
- No monthly fee: pay per sale only.
- Instant payouts: connect Stripe for automatic splits and fast payouts.
- Factor fees: include the 7.5% fee and affiliate withdrawal cost in your bundle pricing.
- Track everything: monitor sales and payouts in Orders and Insights.
“OfferLab is the newest, best way to build, grow, and earn—know your fees and commissions so you can scale confidently.”
Advanced growth moves for creators, affiliates, and funnel builders
Scale faster by packaging complementary items into a single, high-value checkout that solves one core problem.
Bundle strategy: Pair a flagship course with templates and a coaching call. That stack solves learning, implementation, and accountability in one purchase. Buyers see more value and you increase average order value.
Leverage the CoLab Library and Marketplace
Search the library for niche-aligned offers and request promotion access from responsive creators. Then pull those products into funnels and publish tailored offers for each segment.
- Design bundles that fix a single pain point.
- Coordinate launch windows so partners can share one checkout link.
- Keep a simple messaging doc in place of spreadsheets; the platform handles tracking and payouts.
“Bundle strategically and expand reach through the CoLab Library—this is the fastest path to scale.”
| Move | Action | Benefit |
|---|---|---|
| Bundle | Course + templates + coaching | Higher perceived value |
| Discover | Library / Marketplace | Find aligned offers |
| Publish | Multiple funnels | Target segments precisely |
Conclusion
Close the loop by connecting your offer, partners, and promotion into a single published funnel.
, Sign up free, create offers in the Vault, pull partners from the Marketplace, and publish one checkout link that routes buyers to your funnel. The platform handles tracking, splits, and instant payouts via Stripe so you can focus on marketing and relationships.
Watch insights like EPC, conversion rate, AOV, and orders and tweak pricing, upsells, and positioning. With transparent fees and automatic revenue splits, you’ll get paid reliably for every sale.
Move fast: set up your first stack of offers and products, launch the funnel, and use offerlab to shorten the path from attention to revenue. Start here: https://cutt.ly/JoinOfferLab.