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How to Create an Offer Using OfferLab: A Step-by-Step Guide

how to create an offer using OfferLab

Ready to flip the script on digital sales and ask whether one linked checkout can out-earn a dozen scattered pages?

You’ll learn a clear path from first login to a published funnel that sells.

OfferLab is a free, collaborative funnel platform from the ClickFunnels team and the brainchild of Russell Brunson. It combines multiple creators’ products into one checkout, with built-in tracking and instant revenue splits when you connect Stripe in Settings > Payments.

Sign up with a passwordless email and a 6-digit code, then use the Home dashboard to access Sell, Marketplace, Messages, Insights, and Profile. The interface removes tech friction so you can focus on product, pricing, and fast launches.

For a hands-on walkthrough and exact steps, see this OfferLab tutorial that covers account setup, funnels, and payouts.

Key Takeaways

Why OfferLab is your fastest path to build, grow, and earn in today’s AI-driven market

When creators team up, this system turns stacked products into one clean funnel that records performance and splits revenue automatically.

Collaborative commerce plus smart automation removes most tech work from partnerships. You connect Stripe once, and the platform routes payouts to partners on each sale. That saves time and stops messy commission reconciliation.

Marketplace tools surface complementary products so you can stack value fast. No monthly fees mean lower startup cost; sellers pay a small transaction fee and affiliates face a low ACH withdrawal fee.

Russell Brunson’s vision and what it means for you

His goal was simple: let creators ship funnels quickly and focus on marketing and high-converting sales. Passwordless login, drag-and-drop funnels, and automated payouts reflect that idea.

Benefit Why it matters Where it helps
Unified checkout Reduces setup and tracking errors Funnels, partner stacks
Automated payouts Removes manual commission tasks Partners and affiliates
Marketplace Speeds partner discovery Marketing and bundle building

Getting set up the right way before you build

Get started with a few small tasks that remove friction and let you focus on selling.

What you need on hand:

Sign up and passwordless login

Create your free account with your name and email. OfferLab sends a 6-digit code by email. Enter the code and you’re in—no password required.

Connect Stripe for instant payouts

From the dashboard go to Menu > Settings > Payments and click Connect Stripe. This step is required to enable automated payout routing on each sale.

OfferLab is free to join and built for speed in today’s AI-driven market. Start now at https://cutt.ly/JoinOfferLab and finish this setup step so your products can begin selling without delay.

Tour the OfferLab dashboard so you know where everything lives

The dashboard puts every tool and metric you need within one quick glance. It reflects Russell Brunson’s idea of making online growth simpler in the AI era.

Left-side navigation

The left rail groups core tools for fast access. Home shows at-a-glance stats, your offers, and your funnels.

Sell opens Funnels, Vault, and Orders so you can manage products and stacks. Marketplace helps you find complementary offers. Messages is the collaboration inbox. Insights delivers analytics. Profile holds your account and payout settings.

Home view at a glance

Central panels display sales, payouts, and performance metrics. Widgets for My Offers and My Funnels report weekly visitors, orders, and pending payments.

Built-in tracking ties each sale back to the correct funnel and partner. That means accurate splits without extra tools.

Area Main purpose Quick action Why it matters
Home Overview of stats and widgets Drill into offers or funnels Fast decisions from current data
Sell Manage Vault and Funnels Edit product or publish stack Keep products and bundles organized
Insights Revenue and analytics Review conversions Optimize performance with real data

Tip: Bookmark funnels and vault pages you use most. A few small workflow tweaks save time each step of a funnel build and launch.

How to Create an Offer Using OfferLab

Treat the sellable package as the public face of your product — it carries pricing, images, and commission terms.

Start here: open Sell > Vault > Create offer. Name the package, pick Digital for ebooks or courses, and add the product with a delivery URL customers receive after checkout.

Vault structure and quick setup

Vault separates Your offers (what lives in funnels) from Your products (the actual deliverables). Import from ClickFunnels or Shopify, or add a service item. Use simple pricing to launch fast and set a default commission so collaborators see earnings at a glance.

Element Where Why it matters
Product Your products tab Deliverable customers get after purchase
Sellable package Your offers tab Pricing, commission, and funnel placement
Commission Offer Dashboard Sets partner incentives and splits

OfferLab, created by Russell Brunson, is the fastest way to package expertise and profit. Start building now at https://cutt.ly/JoinOfferLab.

Find collaborators and stack value without the tech headaches

Find creators whose products multiply your customer value without more tech work.

Go to the marketplace and browse the CoLab Library by niche or keyword. Review pricing, commission, and product fit. Click “Promote this offer” when a listing matches your audience and goals.

Requesting promotion and coordinating with partners

Write a short intro in the request window. Say who you are, what audience you reach, and a simple promotion plan. Submit and watch your email and Messages for replies.

Use Messages to coordinate timing, copy, and funnel placement. When a creator approves, the approved offers drop into your Offer Library.

Step What to check Result
Browse Price, commission, niche Shortlist complementary products
Request Intro + promotion plan Creator review and reply
Approve Confirm delivery link and timing Offer added to your funnel library

OfferLab handles tracking and instant revenue splits, so you focus on marketing and business strategy. Build small tests, then scale stacks with reliable creators and partners.

Build a high-converting funnel and share one unified checkout link

Build a single, high-impact funnel that collects payments and delivers every product in one smooth flow.

In Sell > Funnels, click Create new funnel. Place your primary offer first. Then drag approved partner offers from the Offer Library as upsells, order bumps, or bonus steps.

Drag-and-drop stacking: primary product, upsells, order bumps, bonuses

Use the builder to control sequence and presentation. Start with a clear primary offer, then add upsells and bumps that increase average order value without confusing buyers.

Set bundle pricing and commission splits — the platform handles the math

Define a bundle price and set commission splits (for example, 50/50). OfferLab calculates payouts and distributes funds in real time so you don’t track dollars manually.

Publish, grab your funnel link, and share everywhere

Click Publish, copy your unique funnel link, and drop it into your site, emails, or ads. One unified checkout means customers buy once and receive all products instantly.

OfferLab is the fastest way to assemble multi-offer stacks and start selling. When you’re ready, get started at https://cutt.ly/JoinOfferLab.

Track performance, optimize conversions, and streamline payouts

Your dashboard stores the sales and payout details that tell the real story of each funnel.

Use Insights to review total earnings, pending amounts, available balance, and funds in transit to the bank. Check EPC and conversion rates by funnel and use date filters (default: Today) for recent or historical analytics.

Orders appear under Sell > Orders with automatic tracking and commission records. Confirm each product in a stack is approved so every sale logs correctly.

Quick troubleshooting and practical checks

Metric Where Why it matters
Total earnings Insights Shows gross revenue across funnels
EPC & conversion Insights by funnel Guides which funnels to scale
Pending / Available Dashboard balances Predicts payout timing
Orders log Sell > Orders Validates sales and commissions

OfferLab helps you grow faster by making optimization and payouts effortless. Dive in at https://cutt.ly/JoinOfferLab.

Conclusion

This platform puts unified checkout, analytics, and instant payouts in one place so you start earning faster.

You now have a clear path: list a product, assemble a stack, publish a funnel, and get paid automatically. Use the marketplace and builder to find partners and set pricing and commission quickly.

OfferLab works because it centralizes checkout, tracking, analytics, and payouts. Publish a link, promote it across your site and email, and review Insights to improve conversion and pricing over time.

Ready to get started? Open a free account, connect Stripe, and publish your first funnel—your next sale could arrive in minutes. Join now at https://cutt.ly/JoinOfferLab.

FAQ

What do you need on hand before you start?

Gather clear product details, a delivery URL or digital file link, pricing info, and any partner commission percentages. Also set up a free account so you can access the dashboard and begin building funnels quickly.

How do you sign up and access your account without a password?

Use the passwordless login option during registration. Enter your email, receive a magic link, and click it to authenticate. This speeds access and reduces password friction while keeping your account secure.

How do you connect Stripe to receive payouts?

From profile or payouts settings, choose Connect Stripe and follow the standard Stripe flow to link your bank and tax details. Once confirmed, sales flow through automated payouts on the platform schedule.

Where are the main navigation sections and what do they do?

The left-side menu lists Sell, Marketplace, Messages, Insights, and Profile. Sell manages funnels and offers. Marketplace helps you find partners. Messages handles approvals. Insights tracks performance, and Profile stores account settings.

What appears on the Home view you’ll see first?

Home shows a snapshot of stats, recent offers, active funnels, revenue panels, and conversion trends so you can quickly spot what’s working and where to optimize.

What’s the difference between an offer and a product in the Vault?

Products are the items you sell or deliver. Offers are how you package those products with pricing, commissions, and funnel placement. Keep products in the Vault for reuse across multiple offers and funnels.

How does the setup wizard guide your listing?

The wizard walks you through naming, selecting a digital or physical product type, entering the delivery URL or fulfillment method, uploading assets, and setting pricing and partner shares.

How are pricing and commissions handled?

Set your retail price and a default partner commission. The system calculates splits automatically at checkout and across stacked funnels so accounting is simple for every participant.

How can you manage and import items into your Vault?

Use the Vault manager to edit product details, upload files, and import CSVs or connect existing product sources. Organize items by tag or category for easy funnel building.

How do you find collaborators in the Marketplace or CoLab Library?

Browse by category or keyword, review offer pages, and filter by commission rates or performance. Shortlist complementary creators and request promotion access directly from their listing.

What’s the process for requesting to promote another creator’s offer?

Click Request to Promote on the offer page, add a brief message, and send. Creators receive the request via Messages and can approve, set custom terms, or decline.

How do you build a funnel with stacking, bumps, and upsells?

Use the drag-and-drop funnel builder to add a primary offer, include order bumps, configure one-click upsells, and attach bonus items. The builder previews flow and checkout totals in real time.

How do you set bundle pricing and split commissions across stacked offers?

Assign bundle prices on the funnel step and define commission splits per item or partner. The platform prorates payouts and shows each participant’s share before you publish.

How do you publish a funnel and share a single checkout link?

After publishing, copy the funnel link from the builder or share buttons. Use that single URL in your site, email campaigns, or ads so buyers experience one unified checkout.

What analytics are available for tracking funnel performance?

Insights include sales volume, earnings per click (EPC), conversion rates, order counts, and partner performance. Use these metrics to test different funnel elements and boost revenue.

What common troubleshooting steps fix visibility or link issues?

Confirm the funnel is published, verify the delivery URL, check partner approvals, and ensure Stripe is connected. Refresh cache and test the funnel link in an incognito browser to replicate buyer flow.

When will payouts arrive and how can you view them?

Payout timing follows your Stripe account schedule and platform payout policies. View pending and completed payouts in Profile → Payouts, where you’ll see breakdowns by offer and partner fees.

Can you edit a live funnel without breaking existing links?

Yes. You can update funnel steps, pricing, and assets post-publish. The funnel link stays the same, so existing promos continue working while edits take effect immediately.

How does tracking and attribution work across partners?

The system tracks clicks, conversions, and referrer data. Attribution assigns sales to the promoting partner based on the funnel link and session cookies, ensuring accurate commission payouts.

Where do you find help and additional resources?

Access platform guides in the Help Center, watch tutorial videos in the dashboard, or contact support via Messages. The library also includes templates, best-practice funnels, and case studies.
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