Ever wondered if one simple platform could change how you build an online business and earn income fast?
The answer may surprise you. OfferLab is Russell Brunson’s new collaboration platform that automates sales tracking, delivery, and instant revenue splits. It strips away tech friction so you can focus on what matters: packaging offers that sell.
In minutes you can set pricing, invite partners, and publish a single checkout link that runs the funnel and handles payouts. Use OfferLab to start with low-lift assets, stack them into higher-value offers, and scale your marketing without heavy lifting.
This section walks you through the simple process, the creators who benefit, and how the platform makes partnerships pay.
Key Takeaways
- OfferLab simplifies the process of turning ideas into sellable assets.
- Russell Brunson built a collaboration-first platform for modern marketing.
- You can launch offers quickly using passwordless sign-up and a single link.
- Creators, affiliates, and brokers can earn income from the same funnel.
- The system automates delivery, tracking, and instant revenue splits.
Why OfferLab is your fastest path to launch in today’s AI-driven market
You can go from idea to live funnel faster than ever by using a single collaboration hub. This platform removes setup drag so you focus on marketing and growth.
Russell Brunson created this system to make partnerships practical. The dashboard centralizes Sell, Vault, Funnels, Marketplace, Messages, and Insights so you manage everything in one place.
Russell Brunson’s collaborative vision and how offerlab works
The system automates sales tracking, delivery, and commission splits. Payouts are instant via Stripe, and both collaborators only need free accounts to receive automated splits.
Collaboration over competition: creators, affiliates, and brokers
Collaboration beats solo hustle. Creators affiliates and brokers can combine offers, co-build funnels, and trust built-in tracking to keep performance clear.
| Feature | Benefit | Quick step |
|---|---|---|
| Automated tracking | No spreadsheets; reliable data | Connect accounts |
| Instant commission | Faster payouts, more trust | Link Stripe |
| Shared builder | Co-create funnels without code | Add partner offers |
Understand your role: creator, affiliate, combo, or broker
Decide whether you want to create, promote, combine, or broker — each path maps to real revenue possibilities. Choose a role that fits your skills, audience, and the time you can invest. Each path uses the marketplace and funnel tools to automate delivery and payouts.
The Creator path
As a creator, you package a course, ebook, or template into a sellable offer. Set pricing and default commissions, list it in the marketplace, and let affiliates drive traffic so you can scale faster.
The Affiliate path
If you’re an affiliate, browse proven offers in the marketplace and request permission to promote. Promote high-converting funnels and earn commissions on every sale without holding inventory.
The Combo path
The combo route lets you anchor a core course or resource and add complementary offers to raise average order value. This step increases conversions and simplifies marketing by stacking aligned offers.
The Broker path
As a broker, you connect a creator and an affiliate partner. When they approve the collaboration, sales and splits are tracked automatically so you earn deal-maker income without manual accounting.
- Start simple: pick one role, learn the funnel steps, then expand.
- All roles benefit from automated payouts, clear tracking, and a searchable marketplace.
digital product ideas with OfferLab you can launch right now
Turn practical assets into live offers fast. Start by listing items that give a buyer an immediate win and scale up as you learn what sells.
Low-lift offers: checklists, swipe files, templates, mini-courses
Create short checklists, swipe files, or mini course modules that solve one clear problem.
Set a simple price, attach a delivery link (Google Drive, Vimeo), and publish. These items drive fast sales and build trust.
Premium products: signature course, coaching, toolkits, software access
Offer deeper outcomes through a signature course, group coaching, or limited toolkit access.
Price these for transformation and use the vault to manage access and payouts to collaborators.
Collaborative bundles: complementary offers for upsells and downsells
Combine offers from other creators to craft bundles that lift average order value.
Import work from platforms like ClickFunnels or Shopify, stack upsells and downsells in one funnel, then share your checkout link on social media to capture momentum.
- Quick start: list a deliverable, set a price, add a delivery URL.
- Scale: bundle complementary items and split commissions automatically.
Set up OfferLab from scratch: account, payouts, and essentials
Start from zero and have a working checkout link in the same session. The setup is built to be lightweight so you focus on sales and marketing fast.
Create your free account and passwordless login
Create your free account by entering your name and email. You’ll receive a login link and a 6-digit code to access Home without a password.
Connect Stripe for instant, automated payouts
Go to Settings > Payments and link Stripe. This enables instant commission splits and deposits your share automatically.
Tour the dashboard: Sell, Vault, Funnels, Marketplace, Messages, Insights
The left menu gives quick access to Home, Sell (Funnels, Vault, Orders), Marketplace, Messages, Insights, and Profile.
- One simple step: verify your email and use the 6-digit code to log in.
- Connect Stripe: enable instant commissions and automated payouts.
- Publish and grab your link: publish a funnel and copy the unique checkout link to share in emails, ads, or pages.
- Organize products: store offers in the Vault and set default commission rules for partners.
The whole process is streamlined so you can move from account creation to live funnel without custom tech work. To get started right away, consider this quick walkthrough and then learn more about the setup or jump in and use offerlab now.
Build your first offer and product in the Vault
Begin your catalog by creating a simple offer and linking a clear delivery URL. This step turns your deliverable into a live listing you can place into a funnel.
Create an offer and add the product with a delivery URL
Go to Sell > Vault and click “Create offer.” Name the offer, choose Digital, and add the product by pasting a Delivery URL (Google Drive, Vimeo, etc.).
Set simple pricing, commissions, and publish status
Choose a starter price (for example, $47) and set a default commission so partners know what they’ll earn. Toggle Draft or Published while you polish the sales page.
Import from platforms like ClickFunnels or Shopify
Under Your products you can add new items or import existing assets from platforms like ClickFunnels or Shopify. This saves time and avoids rebuilding from scratch.
- Quick step: Create the offer, attach the product URL, and publish when ready.
- View offers and products in separate tabs so you manage versions and bundles cleanly.
- Drop the offer into the funnel builder later to add upsells, downsells, and order bumps.
Pro tip:Start simple, iterate from buyer data, and you’ll scale faster than rebuilding from scratch. Learn more at https://cutt.ly/JoinOfferLab.
Use the funnel builder to package and price collaborative offers
Use the drag-and-drop builder to craft a clear buying path that boosts average order value. Start in Sell > Funnels, create a new funnel, and add your Primary offer from the Vault.
Drag-and-drop your Primary offer, upsells, downsells, and order bumps
Drag the Primary offer into the canvas, then layer upsells, downsells, and order bumps. This visual flow makes it easy to test sequences and spot leaks.
Define bundle price and automated commission splitting
Set a bundle price and configure commission structures for each partner. For example, set a 50/50 split so each partner gets paid on every sale.
Publish and grab your unique checkout link
Click Publish to generate a unique checkout link. On purchase the platform processes payment, delivers all items, splits profit instantly, and records orders under Sell > Orders—no manual tracking needed.
- Visual canvas to tweak funnels quickly and increase conversions.
- Auto payout so no one waits for commission and fulfillment is instant for the customer.
- Change price points or swap offers without rebuilding the flow.
| Action | Where | Result |
|---|---|---|
| Add Primary & upsells | Sell > Funnels | Higher average order value |
| Set bundle price & split | Offer settings | Automated commission payout |
| Publish | Funnels > Publish | Unique checkout link and instant tracking |
Find partners in the Marketplace and launch a joint venture
Browse the Marketplace to spot offers that match your audience and send a quick collab request. Inside the marketplace, click “Promote this offer” and add a short note asking to partner.
Discover complementary offers and request to collab
When a partner approves your request, you become collaborators and can assemble a funnel that benefits both lists. This makes partnerships repeatable and easier to test.
Share links via email and social media for immediate sales
Publish your funnel and copy the single checkout link. Share that link in email and on social media to drive traffic fast.
OfferLab is built for fast, collaborative earnings — the platform processes each purchase, delivers items, and issues instant commission splits on every sale. You’ll see full order tracking so both sides trust the results.
- Use marketplace search to find complementary offers and request to collab.
- Assemble the funnel after approval and share your checkout link via email or social posts.
- Let the platform automate delivery, commission, and tracking so you focus on promotion.
| Action | Where | Result |
|---|---|---|
| Find offers | Marketplace | Identify complementary partner |
| Request collab | Offer page | Become collaborators |
| Share link | Email / Social media | Immediate sales and tracking |
Ready to start? Join at https://cutt.ly/JoinOfferLab and test partnerships that compound results.
Optimize conversions, tracking, and commissions for growth
Measure what matters: small tests in your funnel reveal big gains fast. Use Insights to watch conversion rates, where customers drop, and how each step performs. Real-time data helps you pick the next best test.
Use Insights to refine funnels, pricing, and commission structures
Open Insights regularly to spot weak steps and compare offers. Adjust pricing or commission splits and watch how sales velocity reacts.
Quick wins: lower friction on a checkout step, raise a bump price slightly, or increase a partner commission to boost promotion.
Email follow-up and social proof to increase average order value
Set up short email sequences to onboard buyers, recover carts, and promote relevant upsells. Use social proof—testimonials and reviews—across the funnel to reassure the customer.
“Small follow-ups and clear proof raise conversions more than one-off promotions.”
- Check Insights to see where customers drop and which funnel step needs a stronger hook.
- Test pricing and commission changes, then track how partner enthusiasm and sales respond.
- Use email to onboard, promote bumps, and recover abandoned carts.
- Add testimonials and proof elements across the journey to lift conversions.
| Focus | Action | Result |
|---|---|---|
| Tracking | Review Insights daily | Faster identification of leaks |
| Sales follow-up | Automated email sequences | Higher AOV and recovered carts |
| Commission | Test split changes | Improved partner promotion |
| Funnel steps | Swap offer hooks | Better conversion per step |
Pro tip: encourage your creator partners to share their data so you align messaging and bonuses. Reinvest in winning steps each week to compound income. OfferLab gives the link and tools to iterate fast—use them to grow your business.
Integrate OfferLab with your existing stack
Keep your current funnel stack and add a lightweight checkout that handles splits and tracking. This approach lets you preserve pages built on ClickFunnels, WordPress, Kartra, or HighLevel and avoid a full migration.
Works with funnel builders like ClickFunnels, WordPress, Kartra, and HighLevel
Place the unique checkout on your live pages and route payments through Stripe. You can import items from platforms and let the platform manage order routing.
Use OfferLab as a collaborative layer, not a replacement
OfferLab is designed to sit on top of your stack. It coordinates payouts, splits commissions, and tracks orders so your marketing stays where it already performs.
“Keep your funnel; add a checkout. Partnerships go live in days, not weeks.”
- Keep existing builders: like ClickFunnels and WordPress work natively.
- Reduce tech friction: connect Stripe and let the system handle commission and fulfillment.
- Scale faster: creators affiliates plug in quickly and joint offers launch without rebuilding pages.
Conclusion
Turn a single idea into recurring income by lining up a fair split, publishing a funnel, and promoting the link.
, The platform built by russell brunson makes this simple: free to join, transparent transaction fees (example 3% + $0.30), instant Stripe payouts, automated delivery, and real-time splitting on every sale.
Whether you sell a course, a toolkit, or a small product, set a clear price, list it in the marketplace, and invite affiliates to promote. Use Insights to test commission structures and boost income fast.
Ready to move? Get hands-on guidance in this quick tutorial and start publishing your shared checkout link today.
